Billions in revenue and $50 million in adversitising Blue Buffalo has finally addmitted its fault. A perfect example of how important it is to do our own research as pet parents!
“Despite this admission, Blue Buffalo still has not informed consumers of the presence of poultry by-product meal in Blue Buffalo pet food, refuses to accept responsibility for the product it sold, and is instead blaming its suppliers,” said Keith Schopp, a spokesperson for Nestlé Purina Petcare.
On May 6, 2014, Purina filed a lawsuit against Blue Buffalo for false advertising after testing revealed the presence of poultry by-product meal in some of
Blue Buffalo’s top selling pet foods. Blue Buffalo’s CEO responded by immediately claiming the testing was “Voodoo Science” and assuring their customers that “Blue Buffalo does not use chicken by-product meal or poultry by-product meal in any of our products.”
According to Schopp, “Only when faced with undeniable evidence from the lawsuit has Blue Buffalo admitted the truth to the court: a ‘substantial’ and ‘material’ portion of Blue Buffalo pet food sold over the past several years contained poultry by-product meal. It is unclear to us if or when this practice stopped, or whether any Blue Buffalo pet food containing by-product meal is still on store shelves.”
No small company, it is estimated that Blue Buffalo sells over a billion dollars of pet food at retail and well over 10 million bags annually.
“Through a $50 million annual advertising campaign that flooded airwaves and pet food aisles alike, Blue Buffalo told consumers over and over, emphatically and without qualification, that its products never contain poultry by-product meal,” said Schopp.
Below is the full link: http://caninechronicle.com/featured/purina-a-year-to-the-day-after-being-sued-blue-buffalo-finally-admits-by-product-meal-in-a-substantial-and-material-portion-of-their-pet-food/